I'm a former marketing generalist with a special affection and talent for marketing copy, email, and Hubspot automations. I have a background in both freelance and in-house startup environments, and have a passion for telling a compelling story through language and automation.
Copywriting is about telling a story that forges a fundamental connection with a prospect in a short amount of time. Having experience in the B2B space creating marketing automations has allowed me to understand the vital components of a buyer's journey. That understanding empowers me to create more compelling copy for various audience types.
I started out looking for something different than my peers. I wanted to build a sort of freedom for myself that would allow for creativity as well as the space and flexibility to help others through my volunteer work.
After searching in a lot of different places, I discovered what was happening on the digital marketing scene where big industry disruptors like Hubspot are changing how customers interact and connect with companies.
Since marketing was the perfect blend of creativity and logic, I quickly got to work freelancing and eventually took the opportunity to work with a small team of marketers to grow a digital health benefits startup. The platform soon transformed into leading corporate wellness vendor FitOn Health after an exciting M&A process.
I was able to help increase MIR by 2300% through automation on a 4-person team and create content to help fill our direct contracting pipeline with almost $3.5m in revenue potential for 2023. It's time to get my hands dirty in new projects and I can't wait for what the future holds.
I'm originally from North Carolina but appreciate the opportunity to work remotely with organizations and professionals from all over...not to mention the great benefit of moving/travelling where I want, when I want.
I love cats, am a musician & songwriter, an educational volunteer, and a jazz enthusiast. I'm a total extrovert (promise I try not to be too annoying) and I hope I get to meet you soon!
- Ash